Stefani had a passion for creating her own outfits that she wore on stage with her band No Doubt, resulting in increasingly eclectic combinations that reflected her musical influences and personal style. Stylist Andrea Lieberman introduced her to the world of haute couture clothing, which inspired Stefani to launch her own fashion line named L.A.M.B. in 2004. The line takes influence from a variety of fashions from different cultures and regions, including Guatemalan, Japanese, and Jamaican styles. The line achieved popularity among celebrities and fashion lovers and is worn by stars such as Teri Hatcher, Nicole Kidman, and Stefani herself. In June 2005, she expanded her collection with the less expensive Harajuku Lovers line, which she referred to as \"a glorified merchandise line\", with varied products ranging from a camera, mobile phone charms, and undergarments to fragrances and accessories. In late 2006, Stefani released a limited edition line of dolls called \"Love. Angel. Music. Baby. Fashion dolls\". The dolls are inspired by the clothes Stefani and the Harajuku Girls wore while touring for the album and each doll has its own name and personality.
In 2007, Stefani launched a perfume line as a part of her Harajuku Lovers product line. There are five different fragrances based on the four Harajuku Girls and Stefani herself called Love, Lil' Angel, Music, Baby and G (Gwen). As of January 2011, Stefani has become the spokesperson for L'OrÃal Paris.
In 2008, Stefani launched a collaboration with Target Corporation to offer an exclusive line of clothing for young girls called Harajuku Mini. The line incorporates the same style of Japanese pop culture as her previous fashion lines. In 2013, Stefani announced the production of an animated series that revolves around the Harajuku Girls. The show was titled Kuu Kuu Harajuku and premiered on Nickelodeon in 2015.
In 2014, Stefani made her return to the fashion industry with the relaunch of her L.A.M.B. label. She partnered with denim expert Michael Glasser to produce a line of casual wear called DWP (Design With Purpose). The collection was launched in March 2014 and consists of jumpsuits, trousers and t-shirts. In July 2014, she also announced the launch of an eyewear line for L.A.M.B., which was made available for purchase at select retailers and online.
In 2016, Stefani collaborated with Urban Decay to create a limited edition cosmetics line. The collection included an eyeshadow palette, a blush palette, lipsticks and lip liners. Stefani said that she wanted to create a line that was \"classic but with an edge\".
In 2017, Stefani launched a children's clothing line for Target called Harajuku Lovers x Target. The line featured colorful and playful designs inspired by Japanese culture and Stefani's own children. Stefani also partnered with Burton Snowboards to create a winter collection for women. The collection included jackets, pants, beanies and gloves that combined Burton's technical expertise with Stefani's style.
In 2018, Stefani released a new fragrance line called GX by Gwen Stefani. The line consisted of four scents: Cool, Warm, Sparkle and Love. Each scent was designed to reflect a different aspect of Stefani's personality and mood. Stefani also launched a footwear line for L.A.M.B., which featured sneakers, boots and heels with bold prints and colors. e0e6b7cb5c